Mark Ferraz
№ 001  ·  a working thesis

AI doesn't replace
judgment. It gives
judgment reach.

Twenty-five years of systems built for real organizations with real stakes. Architecture, governance, compliance: the kind of work where understanding the why matters more than writing the code.

Then AI showed up and changed what's possible. Decades of pattern recognition and business context suddenly reconnected to implementation at a speed I hadn't experienced before. I'm shipping more now than at any point in my career.

Mark Ferraz
By the author
I'm Mark Ferraz. I build companies, systems, and institutions. Twenty-five years across enterprise software, AI infrastructure, esports, and the Microsoft ecosystem. I lead Govern 365 at Netwoven, an AI-native VDR and governance platform serving Microsoft 365 customers. I built LittleGuy, a persistent memory substrate for AI agents, running on personal infrastructure. I'm President of Texas Star Party, the 501(c)3 running the world's premier annual astronomy event. This site is where I write.
Enterprise experience
Netwoven
Chevron
Cheniere Energy
Southwestern Energy
Marathon Oil
Microsoft
Essay № 011

Alignment is a
human problem.

8 min read · May 2026

The industry keeps trying to solve alignment in the lab. I think that's why it isn't working.

The model can be perfectly tuned and still produce subtly miscalibrated outputs for a specific user, because the alignment that matters isn't general. It's specific to the person in the chair.

Alignment isn't a lab problem.
It's a human problem.
Continue reading →
Currently
Previously
Three completed founder cycles. MindZipper Networks, Quantic Gaming, SolutionsMark.
042010-2012

Quantic Gaming

Founder, CEO

North American esports organization built as a digital media vehicle for brand partners. Sponsors included Razer, Alienware, Twitch, and DB Vision; competitive teams ran across the MLG Call of Duty circuit, StarCraft II, and League of Legends. Korean SC2 partnerships with Incredible Miracle and StarTale. The LoL roster we signed in 2012 went on to form the core of Cloud9.

052005-2012

SolutionsMark

Founder, Principal

Microsoft ecosystem consultancy. Grew to a dozen employees and several million in annual revenue across seven years. The most significant engagement was a five-year SharePoint architecture and platform program at Chevron serving 100,000+ users across three continents.

061999-2001

MindZipper Networks

Founder, CEO

Founded at age 20. Hosting, colocation, and web development. Grew to a team of 15 with a few hundred customers and 3,000 square feet of datacenter space. Acquired in early 2001 as the dot-com window closed.

Also

Looking up.
Texas Star Party.

● annual

Every spring, a few hundred astronomers gather under some of the darkest skies in North America at Prude Ranch in the Davis Mountains. I serve as President of Texas Star Party, the 501(c)3 that runs the gathering, and spend the week remembering how to think in orders of magnitude again.

The same discipline that aligns an equatorial mount aligns an enterprise architecture.
Correspondence

Write to me
directly.

I read every message. Advisory, partnership, or an idea you want to think through. The fastest way in is a real sentence, not a form.

© 2026 Mark Ferraz · est. 1977